Bangkok is back – Thailand’s capital roars back into gear

OPINION

Before the pandemic, Bangkok was the most-visited metropolis on the planet – a thriving hive of power and exercise which attracted over 22 million international visitors per year. Then, without warning, it all went quiet. Now, following the long-awaited reopening of Thailand’s borders on November 1, 2021, Bangkok is again. The metropolis is welcoming the world’s travellers once again, resort charges are beginning to rise and restaurants are reopening. But what does the long run hold in retailer for the Thai capital?

These topics were tackled head-on in “Bangkok is Back!”, a fast and livid 45 minute webinar that saw a panel of trade specialists come together and delve deep into the important points impacting the Thai capital. Hosted by C9 Hotelworks and Delivering Asia Communications, the virtual occasion featured skilled insights from information analysts, lodge homeowners and operators, common managers and restaurateurs, to create a 360 degree overview of the city’s hospitality sector.
Jesper Palmqvist, Area Director for Asia Pacific at STR, the lodge benchmarking specialists, revealed that while Bangkok’s occupancy still has plenty of room for improvement, the city’s Average Daily Rate is a cause to be optimistic.
“Bangkok’s occupancy stays low – just 27% of open rooms. But ADR has held up relatively well compared to different cities within the region, corresponding to Singapore or Hong Kong. The luxury sector has been affected essentially the most. This is a demand-led disaster and luxury has actually struggled to take care of occupancy, however other markets are transferring upwards.”

“International travellers are able to return to Thailand, however in the intervening time they’re heading to the islands. They don’t yet have the boldness to return to Bangkok. But we now have a fantastic scenario building, with nearly 70% of Thailand now vaccinated towards Covid-19. This isn’t solely important in Thailand, but in source markets too. If persons are vaccinated, they’re more keen to journey. The important thing is that restrictions are becoming fewer and nations are opening up. It’s wanting longing for sure.”



PHOTO: Mr. Markland Blaiklock, Deputy CEO at Centara Hotels & Resorts

Markland Blaiklock, Deputy CEO at Centara Hotels & Resorts, told the webinar that he is “full of energy” for the tourism restoration in Bangkok.
“The pandemic has been like a rollercoaster, however not as much fun. So whereas we’re cautious concerning the newest reopening, we’re very enthusiastic and optimistic concerning the future.
“In Bangkok the vaccination fee is close to 90% and that’s great news. Test & Go has simply started, but as word will get out more folks will see how easy it’s to enter the country. Centara is focusing on making the visitor experience as genuine and gratifying as attainable, whereas adhering to excessive well being and security standards. We’re seeing booking levels improve and Bangkok is selecting up. It’s a fantastic ending for the yr and hopefully good preparation for what lies ahead.”

STR’s Jesper Palmqvist and Centara’s Markland Blaiklock were joined at the webinar by Nopparat Aumpa, Senior Assistant Vice President & General Manager of Banyan Tree Bangkok, and Sunny Bajaj, Managing Director of Amburaya Hotels, who offered the views of hoteliers, Killian Donoghue, General Manager of Le Méridien Bangkok, who tackled the crucial issue of human assets, and Rohit Sachdev, CEO of SOHO Hospitality, who supplied insights from the restaurant sector.

PHOTO: Ms. Simple as ABC , Senior Assistant Vice President & General Manager of Banyan Tree Bangkok

This digital think-tank was hosted – in unique and inimitable style – by Bill Barnett, Managing Director of C9 Hotelworks, and David Johnson, CEO of Delivering Asia Communications.
“Bangkok is back! Borders have reopened and the city is welcoming the world once again. But that is unchartered territory; what do the coming months maintain in store for the City of Angels? This is a new situation, a leap of religion, a step into the unknown. But as Doc Brown says in ‘Back to the Future’: “Where we’re going, we don’t need roads!”

“Bangkok’s restoration is now in the quick lane, and we hope that via these forward-looking online assume items we might help the industry put together for it.”

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