Grab Thailand launches ‘GrabMart Durian Festival’

Grab Thailand introduced that the amount of durians offered on GrabMart in the summertime season grew by 70% in 2022 compared with the previous 12 months. Marked down , further progress was pushed by an increase of 40% in orders from worldwide vacationers in the course of the Songkran Festival.
In response, Grab has launched the “GrabMart Durian Festival” campaign to supply deals and reductions from fruit shops nationwide to native and foreign durian lovers, aiming to emphasize its management as Thailand’s No.1 groceries fast commerce app that serves the needs of customers in each moment.
Panomkorn Jirasatienpong, Head of Marketing at Grab Thailand, said…
“Every summer season, Thai fruits are among the best-selling items on GrabMart, particularly durians – the King of Fruits, which enjoys reputation amongst Thai and overseas customers alike as a end result of its creamy texture, sweet style, and unique smell.
“In 2022, durian sales on GrabMart grew by 70%, compared with the earlier yr [comparison of durian sales on GrabMart between April to May 2021 and 2022]. We have seen the rising demand for durian by way of online platforms this year, benefiting from the reopening of the nation.
“The variety of durian orders bought by international customers on GrabMart increased by over 40%, principally from Chinese, Singaporean, and Malaysian vacationers. The hottest and best-selling durian varieties on GrabMart are Monthong, Cha-nee, and Kan Yao.”
To celebrate and welcome this year’s summer season, GrabMart has launched the “Durian Festival” campaign, joining forces with fruit merchant-partners across the country to offer all kinds of good high quality durian similar to Monthong, Cha-nee, Kan Yao, Pa La-U, Nok Kra-jib, as well as the rare Puang Manee, to pamper the cravings of local and foreign durian lovers.
The campaign additionally provides a 10% discount from collaborating fruit outlets and an added 20% discount from Grab on order volumes of at least 500 baht, by merely coming into promo code “DURIAN20.” The promotion runs from at present till June 25, 2023..

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