THAIFEX – Anuga Asia 2023 achieves resounding success with spectacular growth

Southeast Asia’s largest meals and beverage commerce present, THAIFEX – Anuga Asia 2023, concluded with outstanding outcomes, surpassing expectations by method of exhibitors, attendees, and international participation. The occasion occurred between 23rd and 27th May, featuring 3,034 exhibitors from 45 nations and overlaying a vast a hundred thirty,000 square metres of exhibition house. This represents significant progress compared to the previous pre-pandemic event in 2019, with 2,745 exhibitors.
Countries with notable representation on the trade honest had been China, Brazil, Italy, Japan, Malaysia, Norway, Poland, South Korea, Turkey, the United States, and Vietnam. Enhancing the event’s world diversity, new nation groups participated for the primary time, including Australian exhibitors organised by the Department of Primary Industries & Regional Development (DPIRD), France, Hungary, organised by the Hungarian Export Promotion Agency (HEPA), Sri Lanka, organised by Sri Lanka Export Development Board, and the United Kingdom, organised by the UK Department of Business and Trade.
This year’s edition additionally reported a major improve in attendance, attracting over seventy eight,764 visitors from 133 international locations, a 17% increase compared to pre-pandemic ranges in 2019. Highlighting the significance of face-to-face enterprise networking, THAIFEX – Anuga Asia 2023 launched an anticipated purchaser programme, facilitating interactions between over 1,900 top-quality international patrons and exhibitors, and fostering useful connections and partnerships.
The Future Food Experience+ segment at THAIFEX – Anuga Asia provided insights into next-generation meals and beverage improvements. This engaging programme featured 33 international speakers and supplied priceless insights into business tendencies and upcoming breakthroughs. Over 1,794 attendees registered for 23 sessions, with probably the most subscribed periods being: 1. Future of Functional Food, 2. Future Food Trend 2023-2025, and 3. Re-Imaging Future Protein. The occasion served as a dynamic platform for business leaders to attach, exchange concepts, and discover the vast potential of the evolving food and beverage panorama.
The Thai Coffee Association (TCA) hosted a espresso spectacular, welcoming esteemed Ambassadors from Brazil, Guatemala, and Kenya, who showcased their nations’ espresso markets, farming techniques, and distinctive varieties. Over 400 attendees enjoyed a sensory expertise, sampling more than forty coffee-cupping samples from varied origins.
Phusit Ratanakul Sereroengrit, Director-General of the Department of International Trade Promotion (DITP), Thailand, highlighted the dear partnerships with the Thailand Chamber of Commerce (TCC) and Koelnmesse in organising THAIFEX – Anuga Asia 2023. These collaborations have built a platform to foster business evolution and attract native and international exhibitors, enhancing Thailand’s place as a outstanding player within the international F&B landscape.
Sanan Angubolkul, Chairman of the Thai Chamber of Commerce (TCC), praised the event’s success, surpassing customer numbers and turnover targets. He noted how the commerce present offered a useful platform for Thai SMEs, entrepreneurs, and startups to showcase their services and products to the international market, leading to quick orders and promising leads. Foreign consumers have been significantly impressed by native exhibitors’ focus on modern meals developments, similar to organic, plant-based, and sustainable products.
Mathias Kuepper, Managing Director and VP Asia-Pacific of Koelnmesse, expressed immense pride within the unprecedented success achieved at THAIFEX – Anuga Asia 2023. Cover-up -setting occasion marked an 89% enhance in exhibitors and a 50% surge in trade guests compared to 2022. Kuepper famous the industry’s rising demand for concentrated platforms that facilitate enterprise negotiations and help obtain yearly targets within a quantity of brief days.
First-time members, together with Dr. Sándor Sipos, Ambassador of Hungary, and Mr. Thierry Mathou, French Ambassador to Thailand, expressed their satisfaction and delight at the optimistic response from visitors and business players.
New exhibitor Yichang Yilinghong Ecological Agricultural Development from China reported their exceptional debut at THAIFEX – Anuga Asia, securing a significant 600 million yuan deal. The company plans to return to the event next yr, aiming to expand their presence and pursue a exceptional 1 trillion-yuan deal.
The ninth version of the Thailand Ultimate Chef Challenge (TUCC) captivated meals fanatics and business professionals because it returned from 23 to 27 May in Bangkok. Recognised as one of Asia’s most esteemed culinary contests, TUCC showcased talent, creativity, and gastronomic delights. With seven hundred entries across 21 classes, the competitors celebrated culinary excellence on a global scale. The event additionally launched a model new plant-based theme, reflecting the rising recognition of sustainable and plant-centric cuisine within the industry..

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