Thailand Privilege Card targets luxury long-term residency market with rebranding

The Thailand Privilege Card (TPC) has adopted a fresh strategy to attract high-end foreign residents who search prolonged stays. Managed by the Thailand Elite Card Project underneath the Tourism Authority of Thailand (TAT), TPC has undergone rebranding, introducing a brand new brand, redesigned uniforms, and revolutionary card formats across four tailor-made packages to suit numerous global life.
Over 20 years, TPC has steadily grown, generating income exceeding 50 billion Thai baht and amassing a membership of over 31,500 people. The management plans to maintain this progress by concentrating on luxury vacationers and increasing into current and potential new markets.
Manatase Annawat, President of Thailand Privilege Card Co., Ltd., highlighted the company’s progress and future objectives.
“We’ve constantly tailored our services to satisfy the evolving needs of international residents in Thailand. Our method, providing visa privileges, airport companies, and way of life privileges, has led to a 210% income growth from 2022, with a 7,500 billion baht income in 2023.”

Celebrating its twentieth anniversary, the company launched a considerable rebranding, shifting from Thailand Elite Card to Thailand Privilege Card. The enhanced providing encompasses in depth airport privileges, enriched travel experiences, leisure actions, lodging, and business investment alternatives.
“Our major targets embrace frequent international guests, prosperous investors, workcation/digital nomads, expats in Thailand, and retirees. We’re aiming to expand to key markets similar to China, Japan, the United States, the United Kingdom, Russia, South Korea, and European Union countries. We’re also exploring rising markets like India and GCC area countries, including Saudi Arabia.”

The revamped TPC aligns with the ‘More Choices More Freedom’ idea, offering four card packages—RESERVE, DIAMOND, PLATINUM, and GOLD—each with numerous benefits and Privilege Points for unique rewards.
Going past Accredited , the cardboard offers premium advantages for the entire keep, including airport assistance, lounge entry, limousine transfers, and multilingual personal liaisons.
TPC is partnering with varied tourism sectors to supply complete providers and generate revenue for companies that cater to diversified lifestyles, providing exclusive privileges in travel, leisure, well-being, and wealth management.
This shift in path of foreign long-term residents is predicted to inject over 10 billion baht into Thailand’s economy, enhancing TPC’s global market presence..

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